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So what do you pay attention to when aligning the websites? Top-down, Whatsapp Number List bottom-up or a combination? Teva is a bottom-up company that values ​​employee input. “So imposing something from above on so many different countries probably wouldn't work,” Driessen said. “Each country has its own working method, CMS, content Whatsapp Number List calendar and of course wishes and needs.” That is why it is important that you ask for input from all parties involved. Although you probably cannot take everything with you, it is a lot more likely that you will create support if people have contributed their own ideas.

Which language do you choose? Whatsapp Number List There is a good chance that Dutch content will be published on your Dutch website. Even though the choice for a general language such as English often seems 'nice and easy', it is Whatsapp Number List often not nearly as effective as communicating in the target group's native language. This ensures more interaction and higher search results . And so you are going to publish content for the Spanish website in Spanish. But do you do that for the Argentinian too?

Although Spanish is spoken in both countries, Whatsapp Number List there are nuances in the language. And don't forget the difference in culture. It is therefore advisable to adapt it to the context and culture of the target group in every country where you publish content. Also read: Crossing the border with your site: 5 tips for international SEO What kind of Whatsapp Number List content do you publish? Okay, so for every country a different language, that's clear. But what do you actually do with the content of your content?